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Music Streaming Sales Up 40% (17th August, 2012)

Global demand for streaming music has greatly increased. Sales went up by 40 per cent, which means it is the fastest-growing area of music sales. Music downloads went up by 8.5 per cent this year, while CD and record sales have dropped by 12 per cent. Physical CDs and vinyl records are still the most popular way of buying music. They make up for over 60 per cent of all the music we buy. However, it seems likely that CD and record sales will continue to decrease. Total spending on music fell by 2.6% globally this year.

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A music industry expert, Ed Barton, believes streamed music via services like Spotify and Pandora may become more popular than downloads from iTunes. He said: "Although downloads still account for nearly 80 per cent of online music revenues…streaming music… will be the key growth drivers over the next five years." Mr Barton said streamed music will grow at four times the rate of downloads - 27.8 per cent compared to 6.7 per cent. He added that cloud storage services are helping this growth.

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PHRASE MATCH

Match the following phrases from the article.

Paragraph 1

1.

global

a.

of music sales

2

greatly

b.

way

3.

the fastest-growing area

c.

up by 8.5 per cent

4.

Music downloads went

d.

demand

5.

still the most popular

e.

on music fell

6.

Total spending

f.

increased

Paragraph 2

1.

music industry

a.

than downloads

2

become more popular

b.

at four times the rate

3.

account

c.

storage services

4.

over the

d.

for nearly 80%

5.

streamed music will grow

e.

expert

6.

cloud

f.

next five years


LISTENING GAP FILL

Global demand for streaming music (1) ____________________. Sales went up by 40 per cent, which means it is the fastest-growing (2) ____________________. Music downloads went up by 8.5 per cent this year, (3) ____________________ sales have dropped by 12 per cent. Physical CDs and vinyl records are still the (4) ____________________ buying music. They make up for over 60 per cent (5) ____________________ buy. However, it seems likely that CD and record sales will continue to decrease. Total (6) ____________________ fell by 2.6% globally this year.

A (7) ____________________, Ed Barton, believes streamed music via services like Spotify and Pandora may become more popular (8) ____________________ iTunes. He said: "Although downloads (9) ____________________ nearly 80 per cent of online music revenues…streaming music… will be the key growth drivers (10) ____________________ years." Mr Barton said streamed music will grow at four (11) ____________________ downloads - 27.8 per cent compared to 6.7 per cent. He added that (12) ____________________ are helping this growth.


MULTIPLE CHOICE

Global demand for streaming music has (1) ____ increased. Sales went up by 40 per cent, which means it is the fastest-(2) ____ area of music sales. Music downloads went up by 8.5 per cent this year, (3)  ____ CD and record sales have dropped by 12 per cent. Physical CDs and vinyl records are still the most popular (4) ____ of buying music. They make (5) ____ for over 60 per cent of all the music we buy. However, it seems likely that CD and record sales will continue to decrease. Total spending on music (6) ____ by 2.6% globally this year.

A music industry (7) ____, Ed Barton, believes streamed music via services like Spotify and Pandora may become more (8) ____ than downloads from iTunes. He said: "Although downloads still account (9) ____ nearly 80 per cent of online music revenues…streaming music… will be the (10) ____ growth drivers over the next five years." Mr Barton said streamed music will grow (11) ____ four times the rate of downloads - 27.8 per cent compared to 6.7 per cent. He added that cloud (12) ____ services are helping this growth.

Put the correct words from this table into the article.

1.

(a)

greeted

(b)

greatly

(c)

grateful

2.

(a)

growing

(b)

demanding

(c)

upping

3.

(a)

when

(b)

whoever

(c)

while

4.

(a)

why

(b)

way

(c)

weigh

5.

(a)

up

(b)

off

(c)

over

6.

(a)

fall

(b)

fallen

(c)

fell

7.

(a)

expert

(b)

experience

(c)

experiment

8.

(a)

online

(b)

popular

(c)

uploaded

9.

(a)

for

(b)

to

(c)

on

10.

(a)

lock

(b)

chain

(c)

key

11.

(a)

as

(b)

at

(c)

an

12

(a)

luggage

(b)

lost and found

(c)

storage


SPELLING

Spell the jumbled words (from the text) correctly.

Paragraph 1

1.

Global mndeda

2.

greatly nariecsde

3.

the fastest-gniogrw area

4.

record sales have dopdepr by 12%

5.

still the most ulporap way

6.

Total ipnsegdn on music fell by 2.6%

 

Paragraph 2

7.

A music industry ertpex

8.

swdaodnol from iTunes

9.

cunaotc for nearly 80%

10.

music erenvuse

11.

cloud tgarose services

12.

helping this wtorhg


PUT THE TEXT BACK TOGETHER

Number these lines in the correct order.

(    )

downloads went up by 8.5 per cent this year, while CD and record sales have

(    )

record sales will continue to decrease. Total spending on music fell by 2.6% globally this year.

(    )

still account for nearly 80 per cent of online music revenues…streaming music… will be the key

(    )

A music industry expert, Ed Barton, believes streamed music via services

1  )

Global demand for streaming music has greatly increased. Sales went

(    )

dropped by 12 per cent. Physical CDs and vinyl records are still the most popular way of buying

(    )

music. They make up for over 60 per cent of all the music we buy. However, it seems likely that CD and

(    )

up by 40 per cent, which means it is the fastest-growing area of music sales. Music

(    )

growth drivers over the next five years." Mr Barton said streamed music will grow

(    )

like Spotify and Pandora may become more popular than downloads from iTunes. He said: "Although downloads

(    )

at four times the rate of downloads - 27.8 per cent compared to

(    )

6.7 per cent. He added that cloud storage services are helping this growth.


THE READING / TAPESCRIPT

With a partner, put the words back into the correct order.

1.

increased     greatly     has     music     streaming     for     Demand.    

2.

music     sales     It     is     the     fastest     -     growing     area     of.    

3.

of     the     buying     most     music     popular     way     Still.    

4.

continue     and     to     record     decrease     sales     will     CD.    

5.

Total     music     2.6%.     on     by     spending     fell

6.

popular     more     Become     iTunes     from     downloads     than.    

7.

online     nearly     of     revenues     for     80%     music     Account

8.

years        five        next        the        Over       .    

9.

four     rate     music     at     the     Streamed     grow     times     will.    

10.

this     helping     are     services     storage     Cloud     growth.    


DISCUSSION (Write your own questions)

STUDENT A's QUESTIONS (Do not show these to student B)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

------------------------------------------------------------------------------

STUDENT B's QUESTIONS (Do not show these to student A)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________


WRITING

Write about online music for 10 minutes. Show your partner your paper. Correct each other's work.

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________


HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google's search field (or another search engine) to build up more associations / collocations of each word.

2. ONLINE MUSIC: Search the Internet and find more information about online music. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about online music. Include an imaginary interview with an industry expert. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

5. LETTER: Write a letter to an online music expert. Ask him/her three questions about online music. Give him/her three of your opinions on it. Read what you wrote to your classmates in the next lesson. Your partner will answer the questions you asked.

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