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Apple Starts Selling New iPad Mini (24th October, 2012)

Apple showed the world its latest iPad yesterday – the iPad Mini. The company will sell the smaller version of its best-selling iPad to compete with its rivals. Competitors like Samsung, Amazon and Google have all released smaller tablets, so Apple needed to catch up. Apple hopes its new device will increase its share of the tablet market. It already has nearly 70 per cent of all tablet sales worldwide. The new 20.1 cm (7.9 inch) iPad Mini is just 7.2mm (0.3 inches) thick and weighs 300g (0.68lbs).

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Apple says its new product is: "Everything you love about iPad - the beautiful screen, fast and [smooth] performance,…two built-in cameras, thousands of amazing apps, 10-hour battery life - is everything you'll love about iPad Mini, too. And you can hold it in one hand." Apple's marketing chief Phil Schiller told reporters that the iPad Mini was much better than other tablets. He said: "Others have tried to make tablets smaller than the iPad, and they have failed miserably."

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PHRASE MATCH

Match the following phrases from the article.

Paragraph 1

1.

Apple showed the world

a.

with its rivals

2

the smaller version of its

b.

worldwide

3.

compete

c.

weighs 300g (0.68lbs)

4.

increase its share

d.

its latest iPad yesterday

5.

70 per cent of all tablet sales

e.

of the tablet market

6.

7.2mm (0.3 inches) thick and

f.

best-selling iPad

 

Paragraph 2

1.

Everything you love

a.

in cameras

2

two built-

b.

it in one hand

3.

10-hour

c.

chief

4.

you can hold

d.

miserably

5.

marketing

e.

about iPad

6.

they have failed

f.

battery life


LISTENING GAP FILL

Apple showed the (1) ________________ iPad yesterday – the iPad Mini. The company will (2) ________________ version of its best-selling iPad to compete with its rivals. Competitors like Samsung, Amazon and Google (3) ________________ smaller tablets, so Apple (4) ________________ up. Apple hopes its new device will increase its share of the tablet market. It already has nearly 70 per cent (5) ________________ worldwide. The new 20.1 cm (7.9 inch) iPad Mini (6) ________________ (0.3 inches) thick and weighs 300g (0.68lbs).

Apple says its new product is: "Everything (7) _______________ iPad - the beautiful screen, fast and [smooth] performance,…two (8) ________________, thousands of amazing apps, 10-hour    (9) ________________ - is everything you'll love about iPad Mini, too. And you can (10) ________________ hand." Apple's marketing chief Phil Schiller told reporters that the iPad Mini was (11) ________________ other tablets. He said: "Others have tried to make tablets smaller than the iPad, and they have         (12) ________________."


MULTIPLE CHOICE

Apple showed the world its (1) ____ iPad yesterday – the iPad Mini. The company will sell the smaller version of its best-selling iPad to compete     (2) ____ its rivals. Competitors (3) ____ Samsung, Amazon and Google have all released smaller tablets, so Apple needed to catch (4) ____. Apple hopes its new device will increase its (5) ____ of the tablet market. It already has nearly 70 per cent of all tablet sales worldwide. The new 20.1 cm (7.9 inch) iPad Mini is just 7.2mm (0.3 inches) thick and (6) ____ 300g (0.68lbs).

Apple says its new (7) ____ is: "Everything you love about iPad - the beautiful screen, fast and [smooth] performance,…two (8) ____ cameras, thousands of amazing apps, 10-hour battery life - is everything you'll love about iPad Mini, too. And you can (9) ____ it in one hand." Apple's marketing (10) ____ Phil Schiller told reporters that the iPad Mini was     (11) ____ better than other tablets. He said: "Others have tried to make tablets smaller than the iPad, and they have failed (12) ____."

Put the correct words from this table into the article.

1.

(a)

last

(b)

latest

(c)

late

2.

(a)

of

(b)

by

(c)

with

3.

(a)

like

(b)

such

(c)

hate

4.

(a)

down

(b)

up

(c)

in

5.

(a)

shared

(b)

sharing

(c)

share

6.

(a)

weight

(b)

weigh

(c)

weighs

7.

(a)

product

(b)

produce

(c)

production

8.

(a)

passer-by

(b)

built-in

(c)

hands-on

9.

(a)

hold

(b)

held

(c)

holds

10.

(a)

chief

(b)

input

(c)

control

11.

(a)

many

(b)

most

(c)

much

12

(a)

miserable

(b)

miserably

(c)

misery


SPELLING

Spell the jumbled words (from the text) correctly.

Paragraph 1

1.

sell the smaller oeivsnr

2.

all aeelreds smaller tablets

3.

increase its srahe

4.

the tablet eaktmr

5.

70% of all tablet sales rowddliwe

6.

hgsiwe 300g

 

Paragraph 2

7.

its new tucdrpo

8.

smooth mroencfepra

9.

thousands of ziamang apps

10.

10-hour ertbayt life

11.

Apple's ktrenmagi chief

12.

failed iysrelmab


PUT THE TEXT BACK TOGETHER

Number these lines in the correct order.

(    )

better than other tablets. He said: "Others have tried to make tablets

(    )

chief Phil Schiller told reporters that the iPad Mini was much

(    )

Apple says its new product is: "Everything you love about iPad - the beautiful screen, fast and [smooth]

(    )

up. Apple hopes its new device will increase its share of the tablet market. It already has nearly

(    )

version of its best-selling iPad to compete with its rivals. Competitors

(    )

performance,…two built-in cameras, thousands of amazing apps, 10-hour battery

1  )

Apple showed the world its latest iPad yesterday – the iPad Mini. The company will sell the smaller

(    )

7.2mm (0.3 inches) thick and weighs 300g (0.68lbs).

(    )

smaller than the iPad, and they have failed miserably."

(    )

70 per cent of all tablet sales worldwide. The new 20.1 cm (7.9 inch) iPad Mini is just

(    )

life - is everything you'll love about iPad Mini, too. And you can hold it in one hand." Apple's marketing

(    )

like Samsung, Amazon and Google have all released smaller tablets, so Apple needed to catch


PUT THE WORDS IN THE RIGHT ORDER

With a partner, put the words back into the correct order.

1.

its     world     the     showed     Apple     yesterday     iPad     latest

2.

its     selling     The     of     -     version     best     iPad     smaller.    

3.

market     tablet     the     of     share     its     Increase.    

4.

of     sales     Nearly     cent     tablet     per     all     worldwide     70.    

5.

7.2mm     inches     (300g)    thick     0.3     weighs     (0.68lbs)     and

6.

new     its     says     Apple     everything     is     product.    

7.

too     Mini     iPad     about     love     you'll     Everything.    

8.

it     hold     can     You     hand     one     in.    

9.

Mini     better     tablets     iPad     much     other     The     was     than.    

10.

have     Others     smaller     tablets     make     to     tried.    


DISCUSSION (Write your own questions)

STUDENT A's QUESTIONS (Do not show these to student B)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

------------------------------------------------------------------------------

STUDENT B's QUESTIONS (Do not show these to student A)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________


WRITING

Write about tablet devices for 10 minutes. Show your partner your paper. Correct each other's work.

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________


HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google's search field (or another search engine) to build up more associations / collocations of each word.

2. iPAD MINI: Search the Internet and find more information about the iPad Mini. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about the new iPad Mini. Include imaginary interviews with the boss of Apple and the boss of Samsung. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

5. LETTER: Write a letter to an Apple expert. Ask him/her three questions about the company. Give him/her three of your opinions on it. Read what you wrote to your classmates in the next lesson. Your partner will answer the questions you asked.

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